What does Beacon give me that Google analytics doesn’t?

Google only reports generally on the value of traffic from social media posts. Beacon shows you the journeys through your website by individual social media visitors from specific posts - which Google does not.

This enables you to make better decisions about what kinds of posts work best, what type of content to promote and when to make posts - against your own custom Key Performance Indicators (KPI). Basically, you get a lot more from Beacon!